Workshops on “Heritage Conservation Along Belt and Road Zones” on 24 April 2021
You are cordially invited to attend the Workshops on Heritage Conservation to be held on 24 April 2021.
The workshops are co-organized by the Department of Social Science, the Hang Seng University of Hong Kong and Contemporary China Studies Research Center, Hong Kong Shue Yan University, and fully supported by the Inter-Institutional Development Scheme (IIDS) administered by the Research Grants Council of the Hong Kong Special Administrative Region Project (No. IIDS14-H03-19).
Details of the workshops – 24 April 2021
1. Workshop on Branding Local Community into Silk Roads Heritage Conservation and Tourism
This workshop investigates new opportunities for the local community participating in heritage conservation and tourism along Belt and Road zones. The initiative of branding involves not only the implementation of business strategy but also the negotiation and cooperation among state actors and heritage professionals. We will look at other initiatives of local destination and community branding and try to link them with Belt and Road communities through discussion on lessons shared. It will discuss how different aspects of heritage conservation coexists with branding activities and how other brands can teach similar experiences with Silk Road destinations.
Time: 8:30am – 10:30am (HK Time)
Venue: Zoom (hosted by HSUHK)
Prof. Jafar Jafari, Emeritus Professor of University of Wisconsin-Stout., USA
Dr. Duarte B. Morais, Associate Professor of Equitable and Sustainable Tourism at North Carolina State University, USA
Prof Kazem Vafadari, Professor of Tourism and Hospitality, Ritsumeikan Asia Pacific University, Japan
Dr Victor Chan, Assistant Professor of Social Science, The Hang Seng University of Hong Kong
2. Workshop on Local Resistance and Heritage Conservation and Tourism Along Belt and Road Zones during the COVID-19 pandemic: the Case of Yazd
Objective: Facing the latest development of COVID-19, this workshop examines the challenges of local communities of Yazd in heritage conservation and tourism. The pandemic not only adversely affects heritage tourism but also delays the progress of conservation project implementation. How would local community, state actors and heritage professionals work together to combat the negative effects of this unprecedented global health crisis?
Time: 3:00pm-5:00pm (HK Time)
Venue: Zoom (hosted by HSUHK)
Language: English and Persian
Mr. Mohsen Hajisaeid, President of Iran Federation of Tourist Guide Associations (IFTGA)
Mr. Reza Bahadori, Lecturer of Tourism Management in Yazd University
Mr. Arash Nooraghayee, CEO and Publisher of Gilgamesh Heritage & Tourism Magazine
Prof Kazem Vafadari, Professor of Tourism and Hospitality, Graduate School of Asia Pacfic Studies, Ritsumeikan Asia Pacific University, Japan
Prof Malcolm Cooper, Emeritus Professor, Graduate School of Asia Pacfic Studies, Ritsumeikan Asia Pacific University, Japan