BA (Hons) in Art and Design

Programme Information

At present, most of the Art and Design degree programmes offered in Hong Kong are separate studies in Art or Design with very few as combined and integrated programmes. The BA in Art and Design offered by HSUHK is a unique and integrative creative study of art and design with “a problem-solving capability and a new way of thinking that promotes value adding and advocates inter-disciplinary collaboration.” The programme aims to provide graduates for Hong Kong as a creative nexus of culture and economy, construction of cultural districts showcasing international art and design exhibitions, trade and fairs with emphases on application and technology: applications in social and business environment such as brand curating, place making and community building, public art and co-creation; state-of-the-art technology such as AI, VR, AR and Digital Art.

Programme Objectives

  1. Integrative, Multi-disciplinary and Cognate Curriculum
    The programme is unique in the sense that it aims to address the cognate issues of the art and design industry sector as a whole rather than with specific industries or individual disciplines, thus enabling students to apply their knowledge in whatever industries they may engage with later on in their career.

  2. Variety of Approach and Comprehensive Training
    Students will have exposure to different subjects, methodologies, concepts and approaches to learning. They will receive training with a business foundation for language proficiency and communication competence, and acquire comprehensive knowledge in the development and operation of art and design industries from inter-disciplinary perspectives.

  3. Field Experience and Interaction
    The programme attaches great importance to field experience. Students will have opportunity to engage in the cultural and creative industry sectors through exchange, placement and internship programmes.

  4. Industry and Institution Collaboration
    The programme will build up collaborative partnership with art and design industry companies, associations and cultural institutions to promote student learning, research and practice opportunities.

Programme Intended Learning Outcomes

  • Address professional and personal challenges through the application of multi-disciplinary knowledge acquired;
  • Communicate effectively in academic and business-related contexts, and in a team with effective social and interpersonal skills;
  • Evaluate own contributions and responsibilities in becoming responsible citizens in a multi-cultural environment;
  • Apply knowledge and theories to solve problem in art and design;
  • Apply theories, concepts and research methodologies in humanities and social sciences to examine various contemporary issues related to different fields of art and design;
  • Produce art and design activities, events and businesses to serve the community; and
  • Incorporate art, design and business management and technological considerations into art and design activities, events and businesses.
Title of Qualification: Bachelor of Arts (Honours) in Art and Design
QF Level: 5
QR Registration number assigned by QR Authority: 20/000375/L5
Validity period of the relevant QR entry: 01/09/2020 To 31/08/2025
Area of Study/Training: Arts, Design and Performing Arts

Employment Pathway

The BA-AD programme will prepare graduates to be capable personnel for a wide range of careers in both private and public sectors where a solid knowledge in humanities and social and sophisticated understanding of art and design is required.

Industry / Companies:Position
Art and Design Project Management Trainee / Assistant / ConsultantArt and Design-related Industries, NGOs and public / government institutions
Venue and Event Management Trainee / AssistantExhibition and event-related Industries
Business Development Trainee / Assistant, Administrative AssistantBusiness and Social Entrepreneurship
Customer Service Officer / TraineeTourism and Leisure Industries
Art Assistant and Service DesignerRetail and Service Industries

Minimum Admission Requirements

Year 1 Standard Entry
A. Hong Kong Diploma of Secondary Education (HKDSE) Examination Level 3 or above in Chinese Language and English Language, Level 2 or above in Mathematics, Liberal Studies and one other subject in the Hong Kong Diploma of Secondary Education (HKDSE) Examination.

B. International Baccalaureate Diploma Programme
24 points (including 3 subjects at Higher Level and 3 at Standard Level, 12 points or above to be obtained from subjects at Higher Level), i.e. completion of IB Diploma.

C. SAT Qualification
– A minimum of 1650 on SAT Reasoning Test (Prior to March 2016) or 1190 on Redesigned SAT (From March 2016).
– Secondary school examination results are suggested to be considered apart from the SAT score.

Year 2 Standard Entry
Applicants should have completed an Associate Degree or Higher Diploma in a related discipline from a recognised institution in Hong Kong or overseas, with a minimum cumulative Grade Point Average (cGPA) of 2.3 or equivalent.

Year 3 Standard Entry
Applicants should have completed an Associate Degree or Higher Diploma in a related discipline from a recognised institution in Hong Kong or overseas, with a minimum cumulative Grade Point Average (cGPA) of 2.5 or equivalent, and pass the assessment as required by the programme, e.g. written test, interview, etc